EXPECTATIONS: Fast Results
False! False! Many companies believe they can see immediate results from SEO strategies. However, due to the complexity of these strategies, it is impossible to achieve them immediately. Experts agree that it takes six months to achieve meaningful results. However, industry-specific requirements can change.
REALITY: SEO is a long-term investment but it is worthwhile.
EXPECTATIONS: SEO is a Short-Term solution
Nope! SEO is not something you can do in a few days. SEO is a long-term commitment that takes months of conscious effort. SEO is a slow process that builds trust and credibility with search engines. It can’t be switched on and off at the drop a hat. Although you may see a slight increase in metrics after a few months it is not a guarantee that your efforts will continue. Even if you have achieved your desired ranking, this is still true. Your SEO strategy will have a negative impact on your rankings.
RESULTS: Stopping and restarting your SEO efforts every few months or weeks won’t produce the results that you want; consistent, sustained effort will.
EXPECTATION: Increased traffic automatically leads to increased sales
It will all come out eventually. Although SEO strategies can increase organic traffic to your website, it doesn’t necessarily translate into more sales immediately. Once your strategy has been successful, it is important to take advantage of this traffic and provide the guidance and nurturing that they require to convert. SEO is only possible with good lead nurturing.
REALITY: SEO can increase traffic to your website, but it is up to you to convert that traffic into leads, sales, or other business activities.
EXPECTATIONS: SEO will guarantee a first-page ranking
It doesn’t always work. It is not always possible to guarantee that your website will rank on the first page. Even the best SEO strategies can’t guarantee a first-page ranking. Ranking high can be difficult even for the best SEO. It is important to adjust your company’s expectations and focus on less competitive keywords. This will help you maintain your ongoing SEO efforts as mentioned above.
REALITY While a strong SEO strategy will certainly produce great results, it is not guaranteed that you will rank on the first or second page of any search engine.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a St Petersburg SEO Agency company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries
