If you are planning to start your own e-commerce website and join the many other people who make a living selling products online, digital marketing is an essential component to a successful e-commerce business. The digital marketing agency has a wide range of powerful marketing tools they can use to drive traffic to your website and we recommend the following:
- Search Engine Optimisation (SEO) – Good SEO will boost your platform’s rankings in Google searches and when you consider that millions of online consumers use search engines to source products and services, near the top of the search results is where you need to be. This takes time and with good keyword research and a few other strategies, your URL will gradually rise to the top of search results and that will lead to a sharp spike in web traffic. Take Smart Digital, Thailand, as an example of a leading SEO agency that can put you on top of the search results tree
- Social Media Marketing (SMM) – Perhaps the most powerful of all media outlets, you should have accounts with Facebook, Twitter and Instagram and with a team of social media marketers at the controls, you will enjoy a large social media following and that will cement your position in the local community. You can use your FB page to promote your product range and interacting with users helps to build a brand that is trustworthy; with many special promotions to attract visitors to your website.
- Pay Per Click Advertising (PPC)– If you approach an SEO agency, they can help you create a dynamic Google Ads campaign; your link will appear right next to the top Google search results, or you could run a YouTube campaign, which can be very effective at reaching the right people. There are many variables with PPC and the SEO agency knows how to target your audience with rich content, driving traffic to your platform.
If you are not using the services of a digital marketing agency, this is something to prioritise, as there is so much potential and with some professional help, you can maximise your digital exposure. When you approach an SEO agency, the first thing they do is carry out an online audit to determine the strength of your digital profile, which allows the team to compile an aggressive digital marketing plan that incorporates numerous strategies to drive web traffic to your store.
